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Press release writing hints from professionals

A press release is a pseudo news story, written in third person view, that seeks to exhibit  to an editor the newsworthiness of a particular, service, person etc. An engaging press release with an interesting angle is an excellent way to gain publicity for your product or service. The objective of a press release should be to capture the attention of your audience and educate them about your product or service.

Below are some of the hints from the professional writing services for a professional press release writing. Some essential tips for writing a press release.

  • Ensure information is newsworthy
  • You should tell the audience that the information is intended for them and why they should read it.
  • Start with a brief description, then distinguished as to who announced it.
  • Ask yourself as to how people are going to relate to it and will they be able to connect.
  • First 10 words of a professional press release writing are very important thus ensure they are effective.
  • Try avoiding excessive usage of adjectives or fancy language.
  • Use in facts.
  • Keep it relevant as a reporter would feel “spammed” when you send a press release which is irrelevant to them.
  • Keep it short, if the reporter needs more information they would contact you.
  • Include at least a half inch margin and 10 point font and make sure there are enough spaces between headlines, paragraphs etc.
  • Edit your release before submitting it.
  • Provide as much contact information as possible such as fax, email, phone etc.
  • Wait until you have something with enough substance to issue your release.
  • Make it easy for media representative to do their job.

Effective press releases are targeted towards both readers and search engines. Thus while writing a press releases use a professional writing style ensuring the content is clear and likely to capture and hold the reader.

Finally remember, to communicate the 5 W’s and the H clearly i.e. Who, what, when, where, why and how. Also avoid using terms such as “unique” or “best”.

When in doubt about writing a press release seek help form a professional writing service.

Moreover our professional writers will be glad to offer you such services as:professional technical writingresume writing in USA, manual writing and a lot of others. Do not hesitate to use our services today!

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