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Press release writing hints from professionals

A press release is a pseudo news story, written in third person view, that seeks to exhibit  to an editor the newsworthiness of a particular, service, person etc. An engaging press release with an interesting angle is an excellent way to gain publicity for your product or service. The objective of a press release should be to capture the attention of your audience and educate them about your product or service.

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Below are some of the hints from the professional writing services for a professional press release writing. Some essential tips for writing a press release.

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  • Complete Confidentiality
  • Ensure information is newsworthy
  • You should tell the audience that the information is intended for them and why they should read it.
  • Start with a brief description, then distinguished as to who announced it.
  • Ask yourself as to how people are going to relate to it and will they be able to connect.
  • First 10 words of a professional press release writing are very important thus ensure they are effective.
  • Try avoiding excessive usage of adjectives or fancy language.
  • Use in facts.
  • Keep it relevant as a reporter would feel “spammed” when you send a press release which is irrelevant to them.
  • Keep it short, if the reporter needs more information they would contact you.
  • Include at least a half inch margin and 10 point font and make sure there are enough spaces between headlines, paragraphs etc.
  • Edit your release before submitting it.
  • Provide as much contact information as possible such as fax, email, phone etc.
  • Wait until you have something with enough substance to issue your release.
  • Make it easy for media representative to do their job.

Effective press releases are targeted towards both readers and search engines. Thus while writing a press releases use a professional writing style ensuring the content is clear and likely to capture and hold the reader.

Finally remember, to communicate the 5 W’s and the H clearly i.e. Who, what, when, where, why and how. Also avoid using terms such as “unique” or “best”.

When in doubt about writing a press release seek help form a professional writing service.

Moreover our professional writers will be glad to offer you such services as:professional technical writingresume writing in USA, manual writing and a lot of others. Do not hesitate to use our services today!

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