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How to write a professional press release

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Writing a press release can be difficult especially that you should be able to follow guidelines in order for it to be picked up by journalists and bloggers. Certain rules apply when you want to submit a professional press release for your company; remember that this should not be promotional but informative. Here are simple tips in order for you to sidestep common errors and craft a strong press release.

  1. In a professional press release, you should determine the subject; it could be a new product release, services, company events, achievement or relevant news. This should also answer questions like who, what, when, where and why.
  2. The most common error in a professional press release is that it is treated as an advertisement. Press releases can help your company get new clients through exposure but this should not be the main objective.
  3. Understand the needs of your audience. Make sure that your professional press release can catch the attention of your readers; open with an interesting headline and tell a good story.
  4. Stick to the facts. Do not overstate features of a product or exaggerate details in your press release.
  5. Appeal to the senses of your readers. Give them something that will instigate their imaginations by illustrating details of your press release. Words that will help readers visualize is the best way to get their attention.
  6. Do not hesitate to seek help with a press release writing service. Majority of these press release writing services can give you all around expert assistance from writing, submitting to distributing your press releases to various media networks.
  7. Press release writing services also have access to expert writers that understands how to effectively write a professional press release. Writers in a press release writing service is equipped with the latest technology to ensure that your press release is error free, non plagiarized and 100% original.